Elevating Trust and Efficiency in Solar Solutions with Freedom Forever and Boundless
Building Trust and Increasing Efficiency
increase in efficiency from sales to design handoff. The timeline from sale verification to plan finalization was reduced from a lengthy 2 hours to a mere 20 minutes.
4.8-star average rating for Boundless, Inc. on Google, backed by over 400 glowing reviews.
Introduction
If you’ve been on the Internet or social media lately, you’ve no doubt seen the disappointing stories about rising customer complaints in the solar industry. These are largely due to unscrupulous sales organizations overpromising, and even lying, to get customers. While most installers do great work, a few bad apples have the potential to damage everyone's reputation.
But how do you set yourself apart from unscrupulous solar companies?
“Building trust with clear and accurate explanations is key,” explains Sara Escalante, a Sales Representative at Boundless. “Homeowners won’t go solar if they don’t trust you.”
And how do you do this? How do you educate potential customers about the value of solar, build their trust, and ultimately deliver a solar solution that meets or exceeds their expectations?
In this case study we’ll look at how two solar leaders partnered with Aurora to help overcome these growing challenges, earn customer trust at every turn, and sell more solar to more satisfied homeowners.
About the Freedom Forever & Boundless Partnership
In the dynamic world of American residential solar power, the collaboration between Freedom Forever and Boundless Inc. stands out for its commitment to customer satisfaction and trust. Freedom Forever, rapidly ascending as one of the leading solar power companies in the U.S., excels in providing top-tier rooftop solar systems nationwide. They are known not just for their high-quality installations, but also for their steadfast promise of performance. This assurance guarantees that each solar power system will perform as expected, offering homeowners not just energy solutions, but also invaluable peace of mind.
Boundless complements Freedom Forever's expertise, and is a key player in their dealer network. Boundless streamlines the solar installation process, managing every aspect of the transaction to ensure a smooth and hassle-free experience for the homeowner. From meticulous project management to the final installation touches by Freedom Forever’s skilled professionals, this collaboration guarantees expert service. More than just installation prowess, Freedom Forever backs their solar panels with a robust 25-year production guarantee, covering all maintenance and performance aspects. This comprehensive guarantee offers a worry-free solar experience for homeowners, ensuring peace of mind throughout the lifespan of their solar system.
The synergy between Freedom Forever and Boundless Inc. exemplifies a customer-centric, reliable approach to residential solar installations. This partnership not only delivers superior solar solutions but also solidifies a foundation of trust and satisfaction, marking a pivotal advancement in sustainable home energy.
If a homeowner doesn't trust you, they are not going to invest in solar.
Sara Escalante, Sales Representative
The Challenges
While the solar industry faces many common challenges, every company is different. As partners looking to grow their business — as well as their partnership — Freedom Forever and Boundless had a few distinct issues slowing them down.
Inefficient Processes: Freedom Forever dealt with outdated system design methods, which significantly hindered both efficiency and accuracy in their operations.
Inaccurate Designs and Proposals: Boundless faced challenges with the accuracy of their solar system designs before Aurora. These inaccuracies led to frequent post-sale modifications, affecting the overall customer experience and operational workflow.
Education and Trust Hurdles: Both companies contended with the challenge of effectively educating homeowners about the complexities of solar energy. This difficulty in conveying intricate solar information impacted their ability to build trust, which is essential for successful sales and long-term customer relationships.
And, while every company is different, perhaps you recognize some of these same challenges. For Freedom Forever and Boundless, these issues required transformative changes. So, they sought out solutions that could address these critical areas and drive their growth in the competitive solar market… and landed with Aurora.
The Solution
Aurora Solar emerged as a pivotal solution to the challenges faced by Freedom Forever and Boundless, offering a suite of tools and insights crucial for their growth and efficiency. Implementing the platform brought about significant changes in several key areas:
Scalable Project Management: With Aurora Solar, Freedom Forever redefined their project management, streamlining their processes and enabling the company to scale operations effectively while maintaining high quality standards. This scalability was crucial in accommodating their expanding market presence and ensuring consistent service delivery.
Data-Driven Insights: Both companies greatly benefited from the data-driven insights provided by Aurora Solar. These insights empowered them to make more informed decisions, laying the groundwork for effective growth strategies and operational enhancements.
Educational Tools: Aurora Solar also brought a transformation in customer interaction. Its interactive features greatly simplified the complex information about solar solutions for homeowners. This simplification played a key role in enhancing trust and engagement, crucial factors in building long-term customer relationships.
Integration and Implementation
It’s one thing to find a solution, but it can be entirely another to actually implement it. A solution that takes months to ramp up, confuses users, and doesn’t fit with other software can be worse than the problems it hopes to solve. Aurora worked closely with Freedom Forever and Boundless to make sure the implementation was quick, seamless, and impactful.
Post-Sale Workflow Enhancements: Post-integration, Aurora Solar effectively became the central hub for design-related activities. It facilitated the provision of essential data to CRM systems and plan sets, significantly streamlining the post-sale workflow. These enhancements led to improved efficiency and smoother operations in the post-sale phase.
API Integration at Freedom Forever: A notable aspect of Aurora Solar's integration was its seamless API linkage with Freedom Forever's systems. This integration facilitated a unified flow for handling design, credit assessments, and contract submissions, simplifying the process and reducing the time and effort required in these operations.
Through these integrations and enhancements, Aurora Solar proved to be more than just a tool; it became a catalyst for transformation, enabling Freedom Forever and Boundless Inc. to navigate the complexities of the solar market with greater confidence and capability.
Impact and Results
83%
increase in efficiency from sales to design hand off. The timeline from sale verification to plan finalization reduced from a lengthy 2 hours to a mere 20 minutes.
4.8 average star rating for Boundless on Google, backed by over 400 glowing reviews.
4
Boundless onboarded 4 new sales representatives in the Cape Cod region in 2023 due to soaring demand.
Explore Personas
Click into the personas below to delve deeper into their challenges, solutions, impacts, and results related to their roles.
On the Horizon
The story of Freedom Forever and Boundless Inc., in partnership with Aurora Solar, is a testament to overcoming challenges through innovation and a shared vision for a sustainable future. Rick Wood of Freedom Forever reflects on this journey, stating, "Our growth has been greatly aided by our partnership with Aurora. It's about building a reputation of trust and integrity."
The companies also share a deep commitment to tackling climate change. "The single biggest reason I recommend Aurora is our aligned goal of deploying as much solar as possible to address the existential crisis of climate change,” Wood adds. “This is a challenge that requires extensive education, integrity in sales, and accuracy, all of which Aurora helps us achieve."
Riley Traveler, CEO of Boundless, also highlights Aurora’s critical role in providing precision and reliability. "In my research, I've found Aurora to be significantly more accurate than any other tool on the market," Traveler explains. "This accuracy ensures that our salespeople can stand by their work, streamlining the process from sale to installation. Accurate designs from the start mean less work later on, and that's crucial for us."
Looking ahead, both Freedom Forever and Boundless are set for ongoing innovation and growth, and their partnership with Aurora Solar is a key component in their future successes. This collaboration promises not just a brighter future in the solar energy sector, but also a more sustainable world, driven by accuracy, trust, and a commitment to tackling climate change.