Opportunities & Challenges
Digital transformation has paved the way for sophisticated sales platforms that utilize data analytics, AI, and machine learning to optimize customer targeting, personalize sales approaches, and streamline the sales cycle. These technologies enable solar companies to identify high-potential customer segments with precision, enhancing the efficiency of sales operations and reducing the cost of customer acquisition. As solar rapidly evolves, you should be too. In this section, we'll highlight just a few ways you can use innovative sales tech to streamline your operations and close deals faster than ever.
The Growing Demand for Green Energy
In the 2020s, sustainability efforts are ever present and there's no reason not to lean into solar's inherent eco-friendliness. By highlighting personalized green power achievements in your solar sales proposals, you can discuss the following with energy-conscious customers:
- Growing electricity demand in the US and around the world
- Increased energy rates for homeowners and businesses
- The requirement for renewable energy to meet climate goals
Energy conscious customers want to hear about your renewable bonafides.
24 million more clean, efficient electric machines by the end of 2026 is all at once extraordinarily ambitious and absolutely possible.
- Ari Matusiak, CEO, Rewiring America
Whole Home Electrification
Today, many carbon reduction efforts are performed through electrification, including the rapid adoption of EVs, kitchen appliances, and HVAC systems. In fact, to reach the country's climate goals, household electrification is going to have to jump significantly — by up to 14 million units over the baseline for the next 3 years according to Rewiring America.
Solar energy is the perfect way to power this switch, producing the necessary power on-site, emission-free, and at the lowest possible cost.
Innovative solar software enables seamless personalization to quickly integrate green building upgrades into sales proposals, including line items for:
- EV charging stations
- Electric heat pumps
- Smart thermostats and energy-efficient appliances
Make sure you get those EV charging stations in your proposal.
Flexible Buying Options
Over the years, the solar industry has developed many creative ways to help customers lower electricity costs with the power of sunlight. If a prospective buyer wants to explore several payment structures before signing a contract, they will not need to look elsewhere if you can offer multiple closing options.
Whether offered in-house or through strategic partnerships, the best solar software can quickly demonstrate side-by-side cash-flow options for:
- Financing programs with variable terms
- Solar leases and power purchase agreements (PPAs)
Highlighting Cost Savings
As the solar market grows, most equipment is getting cheaper and more efficient. With improved supply chains and ambitious Department of Energy goals to lower solar adoption costs, efficient sales systems can help transfer these savings to your bottom line and customers.
In fact, highlighting cost savings is perhaps the single biggest thing you can do to get a homeowner's interest. Being able to adjust your proposal seamlessly and quickly, based on homeowner needs, and then showing them the savings is a key component of innovative solar software.
Standing Out in a Competitive Market
Now that we've highlighted the opportunities, the natural question is, "How do I take advantage of them?"
To stand out against other offers, innovative sales software can help you build customer trust, answer essential questions, and close deals despite fierce competition.
For example, using Sales Mode, you can:
🚀 Build trust by showcasing your expertise with easy-to-use templates outlining company history and portfolio
🚀 Use industry-leading tools to ensure your proposals are accurate
🚀 Differentiate your business with PDF and interactive online proposals
Check out the Sales Mode Tour to the right to see more.
Solar Sales Innovation in the Wild
In search of a lightning-fast, data-driven solar proposal tool, Oren Zmir of Orizon Energy chose Sales Mode to accelerate the operational efficiency of his lead pipeline. After rigorous design audits, Zmir says Aurora “not only saved us significant time but also minimized human errors, making our process at least five times faster.”
By empowering sales reps with intuitive tools to quickly personalize sales proposals and recalculate system prices, the Alberta-based solar energy company was able to install 400% more systems in 8 months after adopting Sales Mode.