The Solar Landscape
As we mentioned in the intro, success in solar requires continuous innovation. To innovate effectively, though, you need to consider where the solar market is, what's important, and where it might be going. And at the heart of the solar market? That's right, customers.
To turn more solar sales opportunities into signed contracts, here are some of the main things you need to know about your customers:
🎯 What their perceptions of the solar industry and your services are
🎯 Their local net energy metering (NEM) laws, financial incentives, and available rebates
🎯 The market trends, prices, and innovations in solar products and services that affect them
If you don't know these things — and don't have efficient systems to present the answers to them quickly and accurately — you'll lose business to competitors that do.
Strategic Planning for Solar Business Growth
Solar sales opportunities are everywhere, but expanding a business too fast can be detrimental if resources are depleted. To survive and grow sustainably in the often volatile solar industry, strategic planning is vital.
Your company should be built like a solar panel: durable, long-lasting, and well-equipped with the latest technology. And just like how solar panels rely on inverters and wiring to power homes, your business must be connected to the right partners to grow, compete, and deliver the best possible after-sales service throughout the lifetime of your product.
Building trust is key to closing the deal.
Sales Mode: A Catalyst for Innovation
Designed and continuously updated to increase sales efficiency, Sales Mode helps businesses maintain a competitive edge in the evolving solar marketplace with industry-leading design, forecasting, and sales tools. Using Sales Mode, you can hone your organizational strengths, diversify product offerings, and continuously refine the precise innovations that allow your team to succeed and grow.