Takeaways
Trust is at an all-time premium when it comes to solar sales. The good news is that there are still many opportunities to build trust when we take a consultative approach.
The three elements to building that trust are:
- Transparency
- Credibility
- Reliability
Remember, the key to successfully building these is, “Show, don’t tell.” Using software like Aurora allows us to bring the homeowner along with us through the process. We can show our transparency, we can show our credibility, and we can demonstrate our reliability every step of the way.
So, the next time you’re selling to a skeptical homeowner, remember, “When in doubt, model it out!”
Case Studies: Trust in Action
Looking for some real-life examples of how trust-based selling combined with Sales Mode can give you an edge? See what some market leaders have done.
