Propelling Solar Sales: Orizon Energy's 400% Growth and Game-Changing Proposal Speed
Rapid Proposals, Rapid Growth
Over an 8 month period, Orizon installed 400% more systems
Competitor proposal creation time
Orizon's proposal creation time
Orizon reps create proposals in minutes, outpacing competitors' weeks-long processes, speeding up sales
"Our commitment to integrity and trust is at the forefront of our operations. By implementing rigorous design audits and utilizing Aurora's comprehensive tech support, we not only accelerated our growth but also solidified our reputation for delivering on our promises."
Oren Zamir, President, Orizon Energy
About Orizon Energy
Orizon Energy has emerged as a beacon of innovation in the solar energy sector. And nowhere is this innovation more clear than in its education-oriented, no-pressure sales approach. Founded in October 2021 by Oren Zamir, Orizon vows to provide a transparent, honest, and upfront experience to every customer.
The Formidable Challenge: Establishing Trust in a New Market
The journey began with a significant challenge: establishing Orizon Energy as a trustworthy and efficient solar solutions provider in a competitive and often skeptical market. Recognizing the importance of accuracy and integrity, Oren meticulously researched tools and partnerships that would empower his team to effectively communicate the benefits of solar energy to residential customers.
In this pursuit of excellence and dependability, Oren realized that accurate energy production estimates and well-crafted designs are fundamental in earning customer trust in the solar industry. This led him to Aurora Solar.
Before Aurora, our price adjustment process was labor-intensive, relying on custom equations. With Aurora Solar, we've shifted to a rapid, automated system, allowing us to calculate price changes in less than a minute. This has not only saved us significant time but also minimized human errors, making our process at least five times faster.
Solution and Impact
Gaining a Competitive Advantage with Sales Mode
From its inception, Orizon Energy has distinguished itself with a remarkably fast proposal process, completing in minutes tasks that take competitors weeks. The alliance with Aurora Solar only strengthens this edge, highlighting Orizon's longstanding commitment to speed, efficiency, and accuracy. By incorporating Aurora Solar's advanced design services and features, such as LIDAR to help calculate shading (among other things) and irradiance mapping, Orizon has greatly enhanced the efficiency of their in-house design team.
But instead of replacing their skilled designers, Aurora Solar's tools have empowered Orizon to optimize their workflows and focus on high-quality, intricate design aspects. Oren has personally overseen the completion of over 500 designs within the system to ensure that each one meets Orizon’s exacting standards of accuracy and excellence.
"Our commitment to integrity and trust is at the forefront of our operations,” he explained. “By implementing rigorous design audits and utilizing Aurora's comprehensive tech support, we not only accelerated our growth but also solidified our reputation for delivering on our promises."
This efficiency in generating proposals gives Orizon Energy a substantial edge over competitors. While others in the industry typically take 2-3 weeks to deliver a proposal, Orizon's sales team can generate detailed, data-backed solar proposals in less than an hour with Sales Mode.
This rapid response capability was more than just a time-saver; it was a trust-builder.
"In the solar industry, timing is often key,” Oren said. “Our ability to provide homeowners with accurate, on-the-spot proposals has been a game-changer, giving us a significant edge in closing deals and instilling confidence in our customers."
Customization and Building Trust
Orizon Energy's success story doesn't end at generating proposals quickly. Their sales representatives also have the unique ability to customize proposals and make real-time adjustments — right in front of homeowners. This approach not only establishes trust but also allows them to showcase their professionalism and commitment to meeting each customer's unique needs.
The ability to offer homeowners a detailed roof analysis at no cost, backed by robust data, demonstrates that Orizon is committed to providing well-founded, data-driven insights, affirming that solar energy is a sensible choice. This capacity to inform and involve homeowners immediately has revolutionized their approach.
Operational Efficiency and Price Adjustment Innovations
Adopting Aurora Solar has led to significant improvements in Orizon’s operational processes. A key area of enhancement has been in the efficiency of price adjustments.
Corporate Admin Dylan Constantineau, an integral member of the Orizon team, highlighted this transformation.
"Before Aurora, our price adjustment process was labor-intensive, relying on custom equations,” he explained. “With Aurora Solar, we've shifted to a rapid, automated system, allowing us to calculate price changes in less than a minute. This has not only saved us significant time but also minimized human errors, making our process at least five times faster.”
This leap in operational efficiency has streamlined internal workflows, paving the way for the company to respond to market changes and customer needs even faster and more accurately.
Revitalizing Sales and Expanding Remote Operations
Beyond operational efficiencies, Orizon Energy's partnership with Aurora Solar has revolutionized their approach to sales. For starters, the company has been able to revive opportunities that were previously considered lost. Using Aurora's interactive and web-based features, Orizon's team can reach out to past clients with updated proposals, effectively bringing lost deals back into their sales pipeline.
Aurora has also helped Orizon expand into remote sales. Embracing a digital-first approach, they have successfully adapted to closing deals remotely, overcoming traditional geographical barriers. This shift not only opens up new markets for Orizon, but also cements their position as an innovative leader in the solar energy sector, ready to meet the evolving demands of a digitalized world.
Over an 8 month period, Orizon installed 400% more systems
Time reduction in design-auditing and pricing adjustment process
Increase in workforce, from 3 employees to 30
Orizon Energy’s partnership with Aurora Solar has helped propel the company to unprecedented growth. In March 2023, they achieved their 100th installation. Then, over the following eight months, Orizon installed 400% more systems, reaching their 500th install milestone in November 2023.
This meteoric growth allowed Orizon to expand their team from a modest trio to a dedicated force of 30 professionals. But that’s not the only improvement Orizon has achieved:
- Proposal Creation Time: Orizon representatives can now create proposals in mere minutes, a remarkable departure from competitors, where the process can take 2-3 weeks, greatly expediting the sales cycle.
- Installation Efficiency: Orizon's installation rate skyrocketed to roughly 100 installations per month.
- Streamlined Design-auditing and Pricing Adjustments: Orizon has achieved over an 80% time reduction while minimizing errors in operational processes.
- Employee Growth: The company expanded its workforce from 3 employees to 30 in a short span, facilitating their rapid growth.
- Win Rate and Close Rate: Thanks to swift proposal creation and customization, Orizon realized an enhanced win and close rate.
- Customer Satisfaction: Orizon maintains a remarkable 4.6 rating on Google with over 170 reviews, reflecting their commitment to delivering quality and customer satisfaction.
On the Horizon
Orizon needed a system that could deliver realistic power generation estimates and precise designs to enable their rapid growth and position them as leaders in the Western Canadian solar market. After a strenuous and detailed evaluation of three potential solutions, Orizon selected Aurora Solar as their trusted partner. Oren emphasized that not overpromising and underdelivering was critically important, highlighting the alignment of Aurora Solar's capabilities with Orizon's vision.
Looking forward, Orizon Energy is poised for even more remarkable achievements. Their plans include opening a new office in Calgary, a testament to their rapid expansion. They have also become Canada's largest purchaser of SolarEdge residential products, solidifying their position as an industry leader. With automated training for sales reps, they continue to focus on getting up to speed and onboarding efficiently.
Oren is confident that Orizon Energy will exceed 1,000 installations in 2024, further establishing the company as a dominant force in the solar energy landscape.