Objection #4
“I’d Rather Use the Money for Other Investments”
There’s a lot of competition out there for a customer’s investment dollars, including home improvements, stocks, cryptocurrencies, etc.
That’s at the heart of this objection: “Solar is an okay investment, but I would rather use that money for my other investments right now.”
A portion of the money that you could be investing is going to your utility company.
Jake Hess founder of The Solar Academy
Solution #1
More Money for Other Investments
Investments are not mutually exclusive
“Nobody wants to keep you away from the things that you love. You probably love investing, it’s probably giving you lots of money, so keep doing that. But right now, a portion of the money that you could be investing is going to your utility company.” 📚 Jake Hess, founder of The Solar Academy
Frame it as diversification
“With solar, you can diversify your portfolio without having to make any sacrifices. Why not do both?” 🪄 James Ramos, Founder of Solar YOUniversity
Build a relationship with common interest
“I’ll say: ‘I’m interested in investing, myself. What are you currently holding?’ Then I’ll get to know them and say that I’m also saving $80 per month with the solar on my house.” 💡 Lily Valdez, co-founder of Women United by Solar
Solution #2
Guaranteed ROI and Price Protection
Solar as a safe, stable investment
“The great thing about solar is that it is stable. You’re going to know exactly what you’re paying for. And while your other investments can go up and down, solar can help put your money to work.”
🪄 James Ramos, Founder of Solar YOUniversity
Emphasize stability
“If cash needs to be spent one way or another, solar is better as a guaranteed return on investment as opposed to other investments, which can be more of a gamble.”
☀️ “Solar Joe” Mousakheel, CRO of The Solar Academy
Price protection vs. rising utility bills
“All we're doing is price protecting you right now so that you can keep more money in your pocket to do whatever you’d like. Crypto, real estate, buy a new car, whatever you want to do, solar can help you get there.”
💡 Lily Valdez, co-founder of Women United by Solar
In Sales Mode
In Sales Mode you can present multiple financing options that homeowners can instantly apply for. This allows you to present multiple options so they can choose one that may not impact their investment budget.