How Solaris Renewables Thrives with Aurora’s All-in-One Solar Platform
Results at a Glance
Solaris increased their close rates by 5-10% with Aurora Sales Mode.
Solaris has been able to double their project throughput by using an all-in-one platform.
The sales team can create customized proposals three-times faster (under 5 min per proposal).
About Solaris Renewables
In New England, homeowners value the knowledge, expertise, and personal relationship of local businesses: Knowing local preferences, weather, regulations, customs, and even where the closest Dunkins’ is, matters to customers. Based in Danvers, MA, Solaris Renewables takes those local values to heart. “Our customers are our neighbors,” is in the first sentence of their “About Us” page, and it’s echoed in their mission to provide premium solar and storage technologies and exceptional customer service to all their “neighbors” around Massachusetts, New Hampshire & Maine.
To make sure they’re delivering the best solar and storage solutions to every customer — whether it’s a 3 kW home system or a large commercial project — Solaris offers a wide range of services, including energy consultations, custom system designs, financing, and installation. And since their leadership team has been in the energy industry since the early 1990s, customers can trust that Solaris can help them see if their home is good for solar, navigate all available incentives, and choose the right financing options — as well as knowing where to get that medium regular iced coffee on a cold December day.
The Challenge
While they originally started as the only franchise of RevoluSun in 2012, Solaris launched as an independent business in 2023. When they started, the company had a legacy system that included multiple software tools, required manual entry of many project details, and was prone to inefficiencies and inaccuracies. To succeed, Solaris needed a streamlined system they could trust to provide accuracy, efficiency, and a dynamic sales experience for their sales team — and strengthen the trust of their neighbors.
"Aurora has helped keep us efficient. It's made our organization across sales, design, engineering, and installation much more efficient. Business has been hard over the past year, so one of the biggest things we can do as an organization is be more efficient and have better information at our fingertips, and Aurora has allowed us to do that."
- Brian Sadler, Vice President
The Solution
Aurora Solar worked with Solaris to deliver a comprehensive software platform that worked best for their design, sales, engineering, and install needs. Aurora not only helps streamline complex workflows across departments while seamlessly integrating with their CRM, Solaris can now generate reliable, accurate designs, customized proposals, and dynamic presentations directly within Aurora. This enabled Solaris to operate more efficiently while delivering a polished, user-friendly experience for customers and sales reps.
Brian Sadler, Vice President, and Jack Powers, Solar Layout Designer, along with the Solaris Renewables team, shared how Aurora’s platform has transformed their workflows. Their insights highlight the major benefits Solaris has gained from using Aurora:
Integrated CRM Workflow
Solaris eliminated redundant data entry and improved cross-team communication by centralizing their CRM. This integration ensures a seamless hand-off from sales to design, enabling the team to collaborate effectively and maintain accuracy at every stage of the project.
“Aurora has allowed us to streamline our processes across sales, design, and engineering, ensuring a seamless hand-off at every stage. When sales hands off a project, everything is already in place. We can pick up the design with confidence, knowing the data is accurate and consistent, ultimately delivering much more efficient, accurate information to the installation team”
Dynamic Proposal Creation
Sales reps can now adjust proposals in real time, showcasing different financing options, system designs, and storage add-ons directly with customers. The customizable options on Aurora’s platform allow reps to respond in real-time, elevating both the customer experience and rep satisfaction by seamlessly integrating every stage of the sales process.
“Now, instead of that PDF delivery, our reps just pick up the design inside of Aurora… [It’s] much more dynamic, much better customer experience, much better project developer or rep experience as well.”
Enhanced Customer Engagement
Aurora’s interactive tools have empowered Solaris to deliver a customer experience that fosters trust and satisfaction.
“I think customers really appreciate when they have input on their design, on their equipment, on their financing… it’s a super powerful tool on the sales side, for sure.”
The Results
Reps can create a proposal in less than 5 min, a 3x improvement to their previous process
The team can save up to 10 min per contract generated, often times resulting in an hour saved per week.
4.8-star average rating for Solaris Renewables on Google, backed by over 180 glowing reviews
Leveraging the Aurora platform, Solaris Renewables achieved measurable improvements in efficiency, accuracy, and customer satisfaction, significantly benefiting their operations.
Increased Close Rates
Solaris increased their close rates by 5-10% with Aurora Sales Mode, highlighting the powerful impact of a streamlined, customer-focused sales process.
“We had identified some issues with our sales team and processes. With Sales Mode, we were able to clean those up and unleash our reps — and increase our closing rates up 5-to-10%”
Reduced Proposal Times
Solaris reduced the time it takes to create a proposal to under five minutes with the help of Aurora’s intuitive design — allowing them to create customized proposals three-times faster than with their previous system while also improving accuracy.
“I can pick up what I was given in Aurora and have a proposal ready in less than 5 minutes… and duplicate that or… change financing or design… inside that same type of 5 minute window.”
Time Savings in Contract Preparation
Solaris also reduced contract prep time by 5-10 minutes per contract with Aurora Contract Manager, freeing them to focus on scaling operations while minimizing errors.
“It’s probably saved us… 5 to 10 minutes for each contract we send out just in terms of setup… It’s such a lighter lift and better experience… and it eliminates human error.”
Doubled Project Throughput
Thanks to the efficiency of Aurora’s all-in-one platform, Solaris can now handle twice the number of projects.
“Aurora is truly a one-stop shop for solar projects. It enables us to work efficiently, scale effectively, and handle twice the number of projects”
"Aurora has allowed us to streamline our processes across sales, design, and engineering, ensuring a seamless hand-off at every stage. When sales hands off a project, everything is already in place. We can pick up the design with confidence, knowing the data is accurate and consistent, ultimately delivering much more efficient, accurate information to the installation team"
- Jack Powers, Solar Layout Designer
Customer Expectation vs. Installed Design
Design in Aurora (before installation)
Completed installed system
Why Aurora?
With their new software platform and processes in place, Solaris Renewables is poised to take off. Not only are they minimizing errors and change orders, building a dynamic, uniquely branded sales experience, and completing more projects in less time — they’re building their reputation with accuracy that inspires customer confidence. And in a market that values local expertise, the steps are clear:
- Modernized Sales Platform: Reduced time to generate a proposal by 10-20 minutes with modern and customizable user interface, centrally managed account configuration, and powerful integrations all in one place. This leads to…
- More Sales: 5-10% increase in close rate
- Enhanced Reputation: Solaris Renewables now boasts an 80% referral rate — a direct result of high customer trust and satisfaction
