Methodology
This report was informed by three data studies
Aurora Solar Proprietary Data Study
Findings for all data pertaining to Aurora Solar’s data — project count and system size — examines 2022 and 2023, year-over-year, with the following parameters:
- The state region is based on U.S. Census Regions.
- Project counts are based on the number of residential projects created in Aurora.
- Project size looks up the median size of residential projects designed in Aurora. Since each project may contain multiple designs, only the most recent design is used.
- Project pricing looks up the median price per watt (cash price) of residential projects quoted in Aurora, and excludes outliers.
- A residential project is one that is marked as “residential” by the user and has a system size of 50kW or less.
Dynata Homeowner Survey
Homeowner insights for this report were obtained via a survey of 1,000 U.S. adult (18+) homeowners who expressed interest in solar, conducted by Dynata in January 2024. As the world’s largest first-party data company, Dynata has a global reach of more than 62 million consumers and business professionals, fully permissioned with billions of verified data points. Dynata uses a variety of online sample sources and recruitment measures to invite its respondents and panelists for survey research participation.
Qualtrics Residential Solar Professionals Survey
Residential solar professional insights for this report were obtained via a survey of 503 U.S. solar professionals conducted by Aurora Solar via Qualtrics in February 2024.