Solar Sales Objections
Objections are a critical part of the sales process. Rather than being discouraged, the best sales pros see objections as an opportunity to help the homeowner learn — and get that much closer to closing the deal.
We recently identified 5 of the most common solar objections and asked a group of solar sales experts how they typically address each one. In this guide, you’ll learn:
- How to handle tough objections and roadblocks
- How to keep a deal moving forward
- How to use any objection as a selling point
Meet our experts

Lily Valdez
Co-founder of Women United by Solar

“Solar Joe” Mousakheel
CRO of The Solar Academy

Ashleigh Tatarcyk
Owner of Urban Sol Energy

Jake Hess
Founder of The Solar Academy

James Ramos
Founder of Solar YOUniversity