Selling with Trust

According to a recent study by Time, consumer complaints about solar installers have skyrocketed by 746% over the last 5 years. Even just from 2022 to 2023 complaints rose by 31% year-over-year.

There are many reasons for this increase in homeowner dissatisfaction. From change orders to shady selling practices to invalid guarantees, the list is long. The one thing that is certain, however, is that homeowners are starting to grow distrustful of solar sales.

Recent Aurora research also showed that 50% of homeowners find it hard to determine which solar contractors are legitimate. Unfortunately, this problem affects all solar contractors, even the ones who are doing things by the book.

So, what exactly can legitimate solar installers do about this? It’s called “trust-based selling.”

In this guide, we’ll explain:

• What trust-based selling is
• How trust-based selling can increase your sales
• How Aurora’s Sales Mode enables trust-based selling every step of the way

Let’s dive in!